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You can’t sell a secret

Do you remember exactly where you were when you lost your virginity? If I said I wanted a soda pop or soft drink what brands would you mention? These are two very different examples of things that are highly memorable. When a customer says the word ‘car’ what or who do they think of? If …

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Who is your real competition?

I stopped worrying about traditional competition years ago. I know first hand that the majority of people in any field (and I have worked in a few of them) really don’t care all that much about their careers, their customers, their learnings or their incomes. Oh sure, they say they do, and are even adamant …

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