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Authority Intervention: How You Can Increase Sales By Simply Getting More Involved In The Process (With Examples)

I can’t think of anything simpler and more important than getting management involved in the sales process—early and often. Think about it… When we go to a restaurant and somebody comes around and says “hey folks, how’s the meal? Everything okay?” and they’re not our server, we naturally assume they’re a manager, and because of …

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F&I: GOYA & MBWA!

Anyone who follows me knows how passionate I am about the car business and psychology. To that point, my son is now a very high performing F&I Manager, and my daughter is a very successful Psycho Therapist – talk about following in your footsteps! I have always found the better an F&I Manager knows the …

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Expansion into Cleveland!!

Duane Marino is proud to announce the addition of an American training academy, to mirror his services offered here in Canada. J.C. Spearry, an accomplished retail automotive professional and facilitator, is heading up the Cleveland operation.  “Duane’s workshops are nothing like what we have access to here in the United States.  They are the freshest …

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NADA Orlando … just show up

The lesson seems to be consistent…sometimes all we have to do is show up! I was really second guessing coming this year, leaving behind mounds of works, especially all the editing, rendering, loading and commenting still required to get the remainder of our 2000+ training chapters loaded on MarinoTV.  The conference is held over a …

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How do buyers decide what to buy?

Well, isn’t this the million dollar question… Let’s just do this…write down three things (big or small items) you have purchased in recent memory.  Then, right down the real reasons you bought those exact items as best as you can remember at the moment you closed yourself (please note, you ALWAYS close yourself, nobody else ever …

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