Who knows your margins better, you or the customer?  There’s a saying in sales that says “whoever talks first loses”.  Well when it comes to negotiations “whoever controls the number first wins” and Duane highly recommends that you always negotiate against yourself first to save the sale and gross profit.  This technique works wonders in terms of resetting the customer’s thinking and moving towards a win-win close.

This is a small sampling of almost 2000 all new chapters available on MarinoTV for your entire Sales Team (veterans and new hires alike), F&I Specialists, Sales Managers and Service Advisors!  This demo does not have full user functionality.  MarinoTV has complete workshops & short tips, and is great for preparing for appointments, running sales meetings, in one-on-ones and will help you improve your sales & income while also dropping your stress levels.