Are You Selling Cars In Spite of Yourself?

To me, it’s never about what’s new, it’s about what works.  I may have never met your sales team, or been in your showroom, but I know three things about your showroom without ever stepping foot in it:

  • Your best sales person spends more time IN their office than anyone else.
  • That same sales person has more appointments than anyone else.
  • Your best managers spend more time OUT on the showroom floor than anyone else.

When I walk into a showroom, if I see all the sales people hanging around on the floor all day, and their managers hiding out in their offices all day, it’s an under-performer.  This team’s game plan is sarcasm, boredom, prayers, meditation and wishful thinking and their sales managers are just sales administrators.  It’s in their offices where sales pro’s make contacts, in the attempt to book appointments! And it’s on the showroom floor where sales managers can direct traffic, break bread and thank everyone for coming in or buying!

Sales people:  10 contacts a day keeps bankruptcy away, and appointments will set you free!  Get a PAPER monthly appointment calendar and keep it open all day on your desk for subtle pressure and reminders about your week and month and work very hard to fill it up.

Sales Managers:  MBWA – Manage By Walking Around.  I know you have tons of paper work, but customers LOVE to meet you and sales people need to see you. Sparky, no sales, means nothing to manage, and no job for you.

F&I:   GOYA – Get Off Your A–.  With luck, every customer on the floor will end up in your office.  Break the ice and just say hi to every customer randomly, early and often and watch your turn time drop and your income rise.

Come on everybody!! It’s a sales TEAM, remember??  Get off your ASS-ets and make it happen!